‘The Best Man’ Tries to out Muscle ‘Thor’ for #1

 

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‘The Best Man Holiday’ will have a uphill climb trying to dethrone ‘Thor: The Dark World’ from the #1 spot at the box-office (2,000 theaters for Best Man vs. 3,800 for Thor), but this has not stopped the huge buzz surrounding this romcom sequel.

It has been 14 years since the original “The Best Man” opened at No. 1, in October 1999, and the writer, director and producer, Malcolm D. Lee , has re teamed with the original cast, Morris Chestnut, Taye Diggs, Regina Hall, Terrence Howard, Sanaa Lathan, Nia Long, Monica Calhoun and Melissa De Sousa from the first film for this holiday sequel.   the week’s only wide release, which is expected to land in the mid- to high-teen millions.

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The film aims directly at African-American audiences, women in particular, and signs suggest it’s connecting.

50 percent of Thursday’s sales at Fandango were for “Best Man Holiday,” and a survey conducted by the online ticket broker suggests its becoming something of an event. Forty percent of the ticket buyers said they’ll see it with a group of four or more.

“Moviegoers are treating ‘The Best Man Holiday’ like a highly-anticipated reunion of old friends, and making it a real social event, which is translating to strong ticket sales,” says Dave Karger, Fandango’s chief correspondent.

Advance sales for the R-rated comedy are outpacing those of other African American comedies “Think Like a Man,” “Kevin Hart’s Let Me Explain,” and “Tyler Perry’s Madea Goes to Jail” at the same point in their sales cycles, he said.

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“A lot of people who loved the first movie have grown up and they want to see how these characters have grown up, too,” said Universal’s head of distribution Nikki Rocco, who sees the movie doing mid-to-high teen millions this weekend.

With a budget of $17 million, “The Best Man Holiday” looks to make its money back this coming weekend.  This movie looks like a lot of fun!

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