Starz Reorganizes Encore Channels To Target African Americans, Latinos and Baby Boomers

Starz has reconfigured  its Encore channels due to changing  demographics and groups who watch the most premium pay TV category. That means Starz will start “Super-Serving” Blacks, Latinos, baby boomers and Horror fans.  Starz also is launching a horror block on Encore Suspense.

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Encore Black” will replace the “Encore Drama” channel. The rebranded network promises to showcase popular programming for the African-American community, including movies, comedy, such as Martin Lawrence’s 1st Amendment Stand Up, and such TV shows as What’s Happening!!, Diff’rent Strokes, as well as 227 and Amen.

For the December launch of Encore Black, the network will feature a spotlight on Samuel L. Jackson with such films as Unbreakable, Losing Isaiah and Freedomland.

“Encore Suspense” network will get a new daily 9 p.m. horror block dubbed “The Graveyard Shift.” It will air until approximately 5 a.m.

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Horror titles set to air in December include Night of the Living Dead, The Fly, Silent Night, The Amityville Horror, The Dead Zone and Resident Evil: Retribution.

Encore will be trying to capitalize on its Hispanic audience by moving “Encore Espanol” to a lower pay TV tier. “For the growing Latino audiences who want 24/7 Spanish-language premium content, Encore Espanol will now be made available to multichannel video distributors in the United States to be part of their popular, lower-cost Spanish-language channel bundles,” the firm said.

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Encore Espanol will showcase U.S. Television Premieres of Sin Otono, Sin Primavera (Ecuador), Estrella del Sur (Columbia), La Llamada (Argentina), and Lo Azul del Cielo (Columbia).

Encore Classic, will replace Encore Love. It will focus on the Baby Boomer set, with a mix of movies and classic TV series such as Murphy Brown, Magnum, P.I., and Night Court, Kramer vs. Kramer, American Graffiti, Independence Day, Breaking Away, Stand By Me, Austin Powers: International Man Of Mystery, Good Will Hunting, Tootsie, Basic Instinct and The Notebook.

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After the changes, Encore’s eight premium channels will be Encore, Encore Action, Encore Classic, Encore Westerns, Encore Suspense, Encore Black, Encore Family and Encore Espanol. Encore Westerns is the firm’s most-viewed thematic channel, followed by Action.

Starz said the changes, which take effect Dec. 2, will further strengthen Encore, which launched in April 1991 and which the company likes to point out is the most widely subscribed U.S. premium pay TV service with a near-record 35 million subscribers as of Sept. 30.

I hope that Hollywood recognizes the changing demo’s as related to Blacks, Latino’s, and Babyboomers, and provide more movies for this audiences.

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