‘Thor: The Dark World’ is Ready to Hammer the Box Office

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Disney projects that its Marvel superhero sequel should do $80 million, which is a conservative number when you see analyst saying it will do $90-$95 million.

“It’s going to be massive,” said Phil Contrino, editor-in-chief at BoxOffice.com, which is projecting a $95 million haul for the debut, which begins with 8  p.m. Thursday screenings.  “There has to be a ceiling, but after all that Disney and Marvel have accomplished, it’s tough to tell exactly where that is.”

There won’t be much competition; the other studios have cleared out and it’s the weekend’s only wide opener. “It’s going to be massive,” said Phil Contrino, editor-in-chief at BoxOffice.com, which is projecting a $95 million haul for the debut, which begins with 8  p.m. Thursday screenings.  “There has to be a ceiling, but after all that Disney and Marvel have accomplished, it’s tough to tell exactly where that is.”

While there are no other wide openers, two movies are expanding nationwide this weekend.

Fox Searchlight is expanding Oscar hopeful “12 Years a Slave” from 410 theaters to roughly 1,100 locations. And Universal is taking the romantic comedy “About Time” nationwide after opening the Richard Curtis time-travel tale in 175 theaters last weekend.

 

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